To maximize your social media presence it is important to implement a strategic plan on how to publish consistent content and what to post? Linus focus is on helping you to plan your content and also create it.

I can develop a content strategy that is the basis for this year's communication, based upon the company's values ​​and goals of the year. The plan can include, content type, media, frequency, tonality and format. Based upon the content strategy, I can then create a content calendar where we get an overview of what content is to be produced, published and on what platform and at what time.

Choice of platform
Social media is consistantly growing every year and new platforms pops up. However, it is giants such as Facebook, Instagram, YouTube, Linkedin, TikTok and Pinterest that have the most users at the time of writing. It may be wise to be present on at least one of these channels to communicate with your followers and potential customers. My suggestions would be to choose one or two platform you really enjoy and can see yourself using long-term. Many companies are on social media but have neither the time nor the interest to update their feeds. It takes a lot of effort to keep it up.

Objectives
It is important to find a realistic way for your company to create consistent content. The content should align with the business' goals and values, but there should be space for creating spontaneous content too. In many cases, unfiltered, honest and genuine posts are more likely to be appreciated than clever, technically perfect executed campaigns. My recommendation is to combine film with photos for best results.