How it works..

  • Content Strategy

    Together we map out where your business is heading and what you want to communicate. Based on your goals, values, and target audience, I develop a content strategy that gives your social media presence a clear direction and purpose for the year ahead.

  • Content Calendar

    A shared digital calendar giving you a clear overview of planned content across the coming month, quarter, or full year. It's a living document — flexible enough to adapt as your business evolves, structured enough to keep you consistent.

  • Content Production

    Where ideas become reality. Photos, videos, and graphics produced with intention and craft, built to support your strategy and communicate the right message on the right platform. This is where the vision comes to life.
Get in touch

Social Media Strategy & Content Production

A strong social media presence doesn't happen by accident — it's the result of consistent content, a clear direction, and a realistic plan you can actually stick to. Thunholm helps you develop that plan and create the content to bring it to life.

Strategy First

Every good content plan starts with a strategy. Based on your company's values and goals, I develop a content strategy that forms the foundation for your communication throughout the year. This covers content types, formats, platforms, tone of voice, and publishing frequency — everything you need to show up consistently and with purpose.

From there, I build a content calendar that gives you a clear overview of what to produce, when to publish it, and on which platform. No more guessing what to post next week.

Choosing the Right Platform

Social media keeps growing and new platforms appear every year, but the giants — Instagram, YouTube, LinkedIn, TikTok, Facebook, and Pinterest — still hold the largest audiences. Being present on at least one of them gives you a direct line to your followers and potential customers.

My advice: choose one or two platforms you genuinely enjoy and can see yourself using long-term. Many companies create accounts on every platform and then struggle to keep up with any of them. Consistency on one channel will always outperform scattered effort across five.

Realistic Goals, Genuine Content

The best content strategy is one your company can actually maintain. Content should align with your business goals, but it also needs room to breathe — some of the most effective posts are unfiltered, honest, and spontaneous rather than polished campaign material.

For best results, I recommend combining video with photography. Together they give you variety, depth, and the flexibility to tailor content for different platforms and purposes — all from the same shoot.