User-Generated-Content

I recently started producing UGC content for clients in both Swedish and English. It’s a fun and creative way for me to express myself in front of the camera while also bringing value as a genuine, trusted customer. So far, I’ve edited all of my UGC projects myself, which has made the process even more rewarding.

Creating UGC videos teaches me a lot about myself—especially when working with a script. The real challenge (and skill) is finding my own voice and delivering the message authentically while staying true to the structure of a pre-written script.

I recently created several videos for the domain hosting provider Loopia, which was especially enjoyable since I’ve been a user for many years. Collaborating with brands I already trust makes the content feel natural and aligned.

As a side note: I’m selective about the projects I take on. If a script feels dishonest or unethical, I respectfully decline. Authenticity and integrity are non-negotiable for me.